The comprehensive guide to entering the SEO world part (2)
SEO, External Factor Analysis
These factors do not depend exclusively on you (in-site), but mainly on the sites that point to you through links. Of course,
To start with, you should be aware that the big external factor considered in Google are back-links.
The following must also be taken into account:
Domain or Domain Authority is a standard set up by the company MOZ, and it is one of the most famous companies among the specialists in the field of search engine optimization technologies
The Domain Authority is considered a global classification that is used based on a logarithmic scale that ranges from 1 to 100, and the higher this number, the better your website will have a better evaluation, and the more difficult it will be to rise and rise. This means that growth from the 19 to 20 range is much easier than the 59 to 60 growth.
The average domain authority rate is calculated according to the number and type of links pointing to a site’s main domain(s) and on-page.
Page authority has the same criteria and principles that the domain or domain authority is based on, but here the talk is about specific pages.
It is important to note that the Domain Authority and Page Authority are linked to the extent of efforts and endeavors being made in the field of SEO techniques in general. This means that although the links are important factors in that classification, all that has been mentioned so far can affect the ranking rate.
Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context.